Brand BoardMy vision for my buisness, when I was still first starting out, was aimed to be themed brightly and colorfully, and to make the appeal mainly rely on the color scheme I used. This required my 5 color choices to be well-thought out with variety whilst making my brand board concept ideas.
Originally, it was mainly a collage of pink and orange colors, but there wasn't quite enough contrast to make it pop out to anyone looking at it, so I added a bright blue to the mix which fixd the problem. |
Sticker + LogoThe main logo for Loafpire (Top Middle Sticker) is a curved dragon with smoke coming out of it's nose. I made this logo with the curvature of a piece of croissant bread as it's original inspiration, as I'm designing for a bakery, but it evolved further from that after more development was underway.
My idea for the sticker pack was to use all the variations of logos I could think of. I changed the color contrast, the pattern, everything I could think of to change. The options were limited due to the limiting values in the colors I picked out to make sure they didn't blend into the background. |
Buisness CardIn terms of creating a buisiness card, my vision was for it to be clean and simple to read, but add a splash of accent color and asymmetry to the overall design. I admittedly took inspiration from buisness cards online for the rounded and funky look to them, but obviously I made it my own.
The card I chose a s an official design was the middle one, chosen for the visual hierarchy and it's consistency with the blue accent. |
BrochureThis was probably the hardest assignment given to me because of the confusing and complicated layout that I had to rearrange way too many times. I wanted to include a sneak peek of a menu, a contact page, visuals, and a section to talk about the company itself. Of course, I didn't forget to include the Gasoline flavor, which started the idea of the whole buisness in the first place.
Despite this project being the hardest, it was the most rewarding in terms of hard work paying off. The little painstakingly places details were absolutely worth the finished project |
PackagingThis was absolutely the easiest project that was assigned to me. My company allowed for a packaging design in the formate of something that holds donuts, or cakes, or loaves of bread. This meant I could have an incredibly simple design with a clean layout and little complexity to it. Honestly I still really like the functionality of the box when it's printed out and my sister likes making these kinds of things too.
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GIF AnimationMy GIF animation project was probably the easiest in terms of deciding where I wanted to go with it. I had a lot of time on my hands to develop it so it wasn't a high pressure assignment.
My goal for this assignment was to create a motion that encapsulated the theme I was trying to achieve, floaty and whimsical. I spent time trying out different ways to replicate how real animals fly and used a video of an eagle in flight as an animation reference for how to shape the wings. There is definitly more I could do to it but because of lack of motivation I decided this design was sufficient, |